Journal of Advertising and Public Relations

Journal of Advertising and Public Relations

ISSN: 2639-1953 DOI Prefix: 10.22259/2639-1953
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Journal Aricles

37 Articles Found
Research Article
25 February 2025

Through a Glass Darkly: IMC’s Applicability in Religious Organisations

Philip J.Kitchen, Christophe Rethore, Christian Early
doi 10.22259/2639-1953.0501003
Pages: 27 - 32
Research Article
5 February 2025

Leveraging AI-Enabled Digital Twins for Smart Advertising Design and Testing

Jacob Hornik, Matti Rachamim
doi 10.22259/2639-1953.0501002
Pages: 5 - 26
Research Article
30 January 2025

The Psychology of Color in Digital Platform Advertising and Dooh (Digital Out-of-Home)

Ibeji Ifeoma Isabella
doi 10.22259/2639-1953.0501001
Pages: 1 - 4
Research Article
4 November 2024

The Impact of Digital Finance on Industrial Structure Upgrading and its Heterogeneity Analysis

Chun Li, Kazeem Alasinrin Babatunde
doi 10.22259/2639-1953.0401005
Pages: 43 - 56
Research Article
31 July 2024

Social Justice Advocacy in the Classroom Through Service-Learning in Public Relations: Welcoming Students With Legal Refugee Status

Müller, Naíde
doi 10.22259/2639-1953.0401004
Pages: 30 - 42
Research Article
26 June 2024

Heralding Sustainable Marketing Communication Practices among Business Organizations in Nigeria: The Imperative of Sustainability Advertising

Dr. Okechukwu Chukwuma
doi 10.22259/2639-1953.0401003
Pages: 24 - 29
Research Article
9 February 2024

The Effectiveness of Brewers’ “Responsible Drinking Messages” to Fight against Alcohol Abuse among Students of Higher Education Institutions in Buea, Cameroon

Enow D. Bisong, Kingsley L. Ngange, Julius C. Tita, Martin E. M. Elonge, Neville N. Mesumbe
doi 10.22259/2639-1953.0401002
Pages: 8 - 23
Research Article
12 January 2024

A Systematic Review of Competence in the Chinese Yellow Wine Industry and Its Business Strategies

Yang Jie, Nurkhalida Makmor, Asad Ur Rehman
doi 10.22259/2639-1953.0401001
Pages: 1 - 7

The Rebranding of Nigeria through Marketing Communication Strategy after Endsars and Covid 19 Lockdown

Ayozie, Daniel Ogechukwu (PHD)
doi 10.22259/2639-1953.0302002
Pages: 10 - 23

Consumers Preferences towards FMCG Products: A study in Mysore City

Dr. H. M. Chandrashekar
doi 10.22259/2639-1953.0302001
Pages: 1 - 9