Aims and Scope

The Journal of Advertising and Public Relations aims to publish high-quality research that advances the field of advertising and public relations. The journal welcomes submissions from both academia and industry, including theoretical and empirical papers, case studies, and review articles.

The scope of the journal includes, but is not limited to, the following topics:

• Advertising strategy and planning
• Advertising creativity and copywriting
• Advertising effectiveness and evaluation
• Integrated marketing communications
• Public relations theory and practice
• Media relations and crisis communication
• Corporate communication and reputation management
• Branding and brand management
• Consumer behavior and decision-making in advertising and public relations
• Digital and social media advertising and public relations
• Advertising and public relations ethics and social responsibility
• Advertising and public relations history and criticism
• Global advertising and public relations
• Advertising and public relations in emerging markets
• Advertising and public relations education and pedagogy

The Journal of Advertising and Public Relations is committed to fostering a diverse and inclusive community of scholars and practitioners and encourages submissions from underrepresented groups.