Communication Strategies in Public Relations in Arab World Governmental Organizations

The purpose of this study is to identify dialogue strategy in (PR) in Egyptian Government organizations comprising between government and Bahraini Organizations, applying on a sample of 272(PR) practitioners and their managers (N=272) working on different Egyptian and Bahraini organizations were participated in this study.

The study has found that most of respondents stated that there was easy dialogue in the organizations, and the high administration enables (PR) practitioners to express their opinions freely in any situation, so the (PR) depends on dialogue strategy in contact with the public and top management.

The study has found that the most communication tools used by (PR) practitioners in the Egyptian organizations with others were: Mobile phones, Whats App, Interviews, Meetings, Publications, Social Network Sites (Facebook, Twitter,), Short Message Service (SMS), E-mail.

The study has found that communication tools used by internal and External Public with (PR) were: Contact by Mobile phones , Submit complaints and criticism , The Contact with organization's leadership , Submit their opinion in Organization Publications , Send E-mail , Submit proposals and information , Contact with (PR) department , Send Short Message Service (SMS).

The results showed that the factors enhancing dialogue practice were: The skills of (PR) practitioners in dealing with conflict, The organization history, The involvement and commitment among group members, The available resources such as money and time, The level of credibility, Previous negative attitudes, The level of opposition, If (PR) represent the view of top management, The number sharing in dialogue, Work seriously away from personal differences, The economic situation in the organization. 

Keywords: Communication Strategies–Dialogue Strategy- Arab governmental organizations.