Current Trends in Advertising Education and Professional Practice (The Nigerian Angle) Problems and Prospects

The focus of this paper will be on the historical account of the development of advertising education in Nigeria. Advertising was formerly an adjunct of marketing or mass communication, before it was officially regarded as a profession, courtesy of the APCON Decree 55 of 1988. This is paper consider the Advertising Curricula in our polytechnics and universities, and professional institutions. In addition, the important issue of the relationship between the Advertising Education and the Advertising Profession will also be considered, and efforts would be made to highlight some of the current problems facing advertising education, and suggest some practical remedies.

Keywords: Advertising Education, Advertising, Marketing, Commercial Transaction, Advertising Practitioners Council of Nigeria (APCON), Marketing.