From Intermediality to Plurimediality: Deleting the Lines of Medium Essentialism in Creative Media and Digital Rhetoric

Adopting an inter-disciplinary meta-semiotic approach this article studies the inter-medial framing of creative media narratives and cogent arguments in the process of successfully leveraging individual narratives in and across various media channels. It does this with a keen gaze on the interplay of intermediality and its corollaries in digital simulacra. It also explores the psychosocial agency and the pedagogical potentials of this phenomenon and further explicates the concept of intermediality as its interpretive model. Thus, intermediality is also reviewed through the lens of its emancipatory aesthetics even as it is firmly located at the centre of narrativity in digital rhetoric.

Keywords: Intermediality, digital rhetoric, creative media, digital media, contemporary Advertising, narratology, medium essentialism.