Influence of Uses and Gratifications on Television News Recall among Non-Teaching Staff of Chukwuemeka Odumegwu Ojukwu University

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Casmir Obiakor, Chinenye Nwabueze

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Published: 23 September 2019 | Article Type :

Abstract

News consumption is a central aspect of everyday life in modern societies. While people desire to be informed of the daily happenings, they differently concentrate on different media for exposure to information based on their individual dispositions. Hence, this study focused on television news, the assessment of uses and gratifications influence and news recall. The study examined the gratifications which the SSANU members of COOU derive from exposure to TV news. Among the objectives of the study are to ascertain the frequency of exposure to Network news of preferred station and the type of viewers that recall news the most. The study covered a total of 175 registered SSANU members in the university. Among the 175 members, 105 were studied using survey research method while the remaining 70 were studied using FGD. In keeping with the population of the members, census study of all the members was conducted using qualitative and quantitative research methods. The Uses and Gratifications theory of Mass Communication was used to anchor the study. Findings revealed that the SSANU members frequently get exposed to network news, and that the information seekers followed by the casual viewers, recall news the most.

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Casmir Obiakor, Chinenye Nwabueze. (2019-09-23). "Influence of Uses and Gratifications on Television News Recall among Non-Teaching Staff of Chukwuemeka Odumegwu Ojukwu University." *Volume 1*, 3, 17-30