An Exploratory Study into Generation Z's Interest in Food Tourism

Food tourism has grown significantly in recent years. Although it may not be the primary reason people  select a destination it is very important in the decision making process. Generation Z is becoming a sought  after market because of their spending power and interest in travel.This research shows that this  generation is seeking more experiences while they travel. They prefer to spend more money on shopping,  food and drinks than lodging. They are active on social media and this affects their travel preferences.

 Keywords: Food Tourism, Generation Z, Travel Preferences, Marketing.