Promotional Techniques Used as Marketing Strategies for Library Resources and Services

This paper is based on the strategies for marketing the library resources and services. Marketing of library information resources and services is creating an enabling environment, arranging the prints and non – prints materials available in the library for easy accessibility and keeping the users abreast of the availability of the resources. The promotional techniques used in marketing of library resources are libraries’ produced materials like: (brochures, flyers, library e-mail library websites, reading lists, bibliographies, Newsletters, posters and others);special programmes and events like:( library orientation, workshops and seminars)and social media like Face book, YouTube, Blog and others. Marketing of library resources and services increases users’ patronage, justifies the funds expended on the library and enables it to compete with other information stakeholders.

Keywords: Marketing, strategies, promotional techniques, library display, library orientation.