Food Trucks: Catering Alternative for Millennial Weddings

Author Details

Tammie Kaufman, Denver Severt

Journal Details

Published

Published: 13 June 2023 | Article Type : Research Article

Abstract

Abstract This paper explores a suggestion of food trucks as a viable food supplier for weddings. The food truck industry  continues to grow bringing many potentially explorable opportunities. Millennials represent a large wedding  market segment and also seek unique and personalized experiences to experiences that are lavish for the sake  of tradition. One such experience is using food trucks for the wedding rehearsal and/or reception. This brief  communication paper ends with potential applied suggestions for food truck operators, wedding planners, and  millennials, and by suggesting potential research questions for those wishing to research in this arena.

Keywords: food trucks, catering, millennials, weddings, experience. 

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Article Type

Research Article

How to Cite

Citation:

Tammie Kaufman, Denver Severt. (2023-06-13). "Food Trucks: Catering Alternative for Millennial Weddings." *Volume 3*, 1, 7-9