Tourism in Tunisia after the Terrorist Attacks of 2015: A Road Map for Long-Lasting Resilience

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Narjess Mejdoub Boulabiar, Imed Zaiem

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Published: 12 May 2020 | Article Type :

Abstract

Tunisia experienced three very deadly terrorist attacks in 2015, two of which directly targeted tourism and  experienced an unprecedented tourism crisis, but Tunisian tourism has been able to rebound and show that  it has a capacity for resilience. Given the existence of anomalies in the tourism sector in Tunisia, it is  necessary to think carefully about strategic actions to make the recovery of tourism structural and not a  cyclical one. The objective of this article is to identify this anomaly and explore the strategic actions to  ensure a long-lasting resilience. The literature on crisis and resilience was used as a theoretical framework,  while qualitative research and content analysis were used respectively to collect and analyse the data. The  results show that the tourism sector in Tunisia requires rethinking the market strategy on the one hand, and  the marketing strategy on the other hand, the enhancement of the regional heritage, the creation of initiative  unions, the development of infrastructures and sanitation of the tourist surrounding. These strategic actions,  once implemented, will be able to resolve many of the weaknesses identified in the framework of this  research and ensure the lasting resilience of tourism in Tunisia.

Keywords: Tourism -Tunisia- Crisis - Crisis management - Resilience- Strategic actions-Weaknesses-Content analysis.

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Narjess Mejdoub Boulabiar, Imed Zaiem. (2020-05-12). "Tourism in Tunisia after the Terrorist Attacks of 2015: A Road Map for Long-Lasting Resilience." *Volume 2*, 2, 42-51