Challenges in Iran Tourism Industry

The goal of this study is to investigate and explore the challenges in Iranian tourism industry. In spite of the vast tourism resources and potentials, Iranian tourism has experienced enormous issues due to evolutions of the 1970s and the Iran- Iraq war of the 1980s. Using secondary data and literature review, the research has explored some fundamental flaws towards the tourism sector, which are embedded in the lack of commitment to, and a strategy for, the tourism sector. Tourism industry can develop through increased international advertisement, expand foreign relation, improve the quality of welfare services, decrease tourism products prices as much as possible and encourage foreign investors to invest in the industry.

Keywords: Tourism Development, Challenges, Iran Tourism; Attraction.