Public Relations Strategies and their Effectiveness in Dispute Resolution in Uvuawhuo Ibaa, Emohua Local Government Area of Rivers State, Nigeria

This research investigated the prevalent public relations strategies deployed to manage and resolve conflicts and how these strategies have been effective in Uvuawhuo Ibaa in Emohua Local Government Area of Rivers State. It adopted qualitative methods comprising interviews, focus group discussions, and participant observation in the data collection process. Findings reveal a hybrid model that combines indigenous dispute settlement mechanisms with contemporary public relations practices, emphasizing dialogue, mediation, and community engagement. As results show, when properly utilized, the identified public relations strategies can serve as a vital tool in fostering unity, promoting peaceful coexistence, and ensuring sustainable development in Uvuawhuo, Ibaa. The study concluded that effective public relations plays a vital role in sustaining peace and development with in rural communities, and recommends the institutionalization of these hybrid models for broader application in similar settings.

Keywords: Public Relations, Dispute Resolution, Effectiveness, Strategies, Emohua.