Child Propaganda and Emotional Appeals to the U.S. Public: A Public Relations Case of Illegal Immigrant Coalition for Latin Americans in the United States

This study explores how a propagandistic purpose is embodied with use of children in a form of public relations stunts while adopting persuasive communication techniques such as Donald Trump’s rhetoric, dramatization of public event, appeals to emotion with use of a child, and effectiveness of public relations stunt which is enhanced by media coverage. This study focuses on demonstrating emotional interactions among people in the United States, especially for a group of illegal immigrants and the American public, with a particular encounter that took place between Pope Francis and a-five-year-old child in Washington, D.C.

Keywords: Pope, child propaganda, public relations stunt, emotion, pathos, illegal immigration.