Explicatingthe Concept of Public Relations Public: A Synoptic Review

This paper explicates public relations public as well as demonstrates reasons why public relations public should be defined. This paper reveals that “Public” is a professional term to public relations people. It doesn’t mean the mob or the masses. It means “a type of audience.” According to this paper’s findings, the public relations public is divided into internal and external public. This paper also reveals that a person applying public relations needs to define and group the audience because each public has different interests. Therefore promotion must be designed for each type of public.

Keywords: Public relations, internal and external public, organization, audience.